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GMHS Library Home Page: Business

Rebranding in Manufacturing

This page has resources that you can use to support your rebranding project. Questions to consider:

  • What metrics (measurements) might a company study before deciding whether to undergo a rebranding process?
    • Which metrics are most important and why?
  • What are some typical ways to gather the data that a company needs?
  • Which of the four factors of production are most needed to implement a rebrand?
  • For your chosen company, how would you find and summarize their holdings for the most important factor in a rebranding process?

Statista

Use the Statista database to find additional information about brand awareness and how market share is divided across an industry.

Use Research AI by asking specific questions using business & industry vocabulary. Remember, this version of Research AI does not include data from Company Insights and Consumer Insights. You'll need to search those part of Statista separately.

Factors of Production